Jay Baer Talks Social "Youtility"and Digital Innovation with TopCoder - TopCoder Interviews

June 19, 2013
Social content marketing triple threat - keynote speaker, author, blogger - Jay Baer (Convince and Convert) sits down with TopCoder to discuss his premise of Youtility. What is Youtility? It's a new marketing philosophy that instructs companies first and foremost to be genuinely and inherently useful to their users, members, and citizens. And many of Jay's lessons can be directly applied to your approach to digital innovation. Check out the fast-paced interview and enjoy the accompanying blog post on www.topcoder.com/blog/
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